About Behaf
Behaf is an AI-powered sales engine built for Indian D2C brands and independent sellers. It enables brands to sell directly through WhatsApp, turning customer conversations into completed orders. Behaf’s AI answers product questions, recommends products, handles objections, collects payments, manages orders, and coordinates shipping—acting like a salesperson who is available 24/7. Sellers simply add their products and share their Behaf link, while Behaf takes care of the selling journey from conversation to delivery. Unlike marketplaces, the customer relationship stays with the brand. Unlike traditional online stores, customers can discover, ask, decide, and buy within a familiar chat experience. Behaf is built to help small and growing Indian brands scale without having to manage every customer message, payment, order, and shipment themselves.
You market. Behaf sells.
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